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      <title>AI ad management in 2026: from dashboards to autonomous agents</title>
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      <description>How AI moved from dashboards and alerts to agents that execute optimisations — and the guardrails that make it safe.</description>
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      <pubDate>Sun, 01 Mar 2026 00:00:00 GMT</pubDate>
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      <title>The Facebook Ads audit guide for 2026</title>
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      <description>What to check on a Meta Ads account: structure, audiences, creative, pixel health, attribution and Advantage+.</description>
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      <pubDate>Sat, 28 Feb 2026 00:00:00 GMT</pubDate>
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      <title>Google Ads vs Meta Ads in 2026: where should budget go?</title>
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      <description>Google captures demand; Meta creates it. A practical framework for splitting budget between the two in 2026.</description>
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      <pubDate>Tue, 24 Feb 2026 00:00:00 GMT</pubDate>
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      <title>How to connect Claude to Google Ads with MCP</title>
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      <description>A step-by-step guide to wiring the Model Context Protocol into Claude Code so you can audit and optimise Google Ads from your terminal.</description>
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      <title>A negative keyword strategy that scales</title>
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      <description>How to build, organise and maintain negative keyword lists so wasted spend stays near zero — including DSA and Performance Max.</description>
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      <pubDate>Tue, 10 Feb 2026 00:00:00 GMT</pubDate>
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      <title>7 places wasted Google Ads spend hides</title>
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      <description>Wasted spend is rarely one big mistake. It hides in seven predictable places. Here&apos;s where to look and how to quantify it.</description>
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      <pubDate>Tue, 03 Feb 2026 00:00:00 GMT</pubDate>
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      <title>How to reduce Google Ads CPA without killing volume</title>
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      <description>A practical checklist for lowering cost per acquisition on Google Ads — from tracking hygiene to negatives, bids and landing pages.</description>
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      <pubDate>Tue, 20 Jan 2026 00:00:00 GMT</pubDate>
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      <title>What is a Google Ads audit? A 2026 guide</title>
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      <description>A Google Ads audit is a structured review of your account&apos;s structure, keywords, budgets, bidding, creatives and tracking. Here&apos;s what a good one covers and how to run one fast.</description>
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      <pubDate>Mon, 12 Jan 2026 00:00:00 GMT</pubDate>
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