Google Ads
Performance Max
A goal-based campaign type that runs across all Google channels.
Performance Max uses your assets, feeds and audience signals to serve across Search, Shopping, Display, YouTube, Discover, Gmail and Maps.
Its opacity is a common frustration: brand traffic can be absorbed, and search terms need negative keyword lists to stay clean.
MyAd audits PMax for brand cannibalisation, asset-group performance and negative keyword coverage.