Bidding
Bid Strategy
How Google or Meta sets your bids on your behalf.
Manual bidding is largely obsolete for conversion campaigns. Smart Bidding strategies — maximise conversions, target CPA, target ROAS — learn from your conversion data.
Smart Bidding is only as good as the signal it is fed. Delayed, duplicated or missing conversions produce poor results regardless of target.
MyAd verifies conversion signal quality before recommending bid strategy changes.