Bidding
Maximise Conversions
A bid strategy that spends your budget to get the most conversions possible.
Maximise Conversions prioritises volume and will spend the full budget if it can. Add a target CPA to control efficiency.
It works well for new campaigns with no reliable historical CPA, but can drift toward cheap, low-value conversions if conversion values are not differentiated.
MyAd recommends when to switch to a target-based strategy.