Recommendations

Every recommendation is one discrete change, with the evidence and projected impact attached.

What a recommendation contains

• Kind — bid adjustment, budget reallocation, keyword add, negative keyword, ad copy, underperformer alert and more
• Severity — info, low, medium, high or critical
• Title and rationale — what to change and why
• Before / after — the exact values that will change
• Projected impact — expected effect on the target metric and monthly value
• Entity — the campaign, ad group, keyword or ad affected

Applying a recommendation

1. Open Recommendations.
2. Review the before/after values.
3. Click Apply. MyAd writes the change to Google Ads or Meta Ads and logs it.
4. Undo any time from History with one click.

Bulk apply

Select several recommendations and apply them together. MyAd checks for conflicts — for example, two competing budget changes on the same campaign.

Dismiss vs. revert

• Dismiss — you disagree or it does not apply. Why you dismissed it helps tune future recommendations.
• Revert — the change was applied and you want it undone. MyAd restores the previous values exactly.

Safety limits

• Budget changes never exceed the daily caps you set.
• MyAd never pauses every ad in a campaign at once.
• High-impact changes require confirmation unless autonomous mode is on.